The key to the popularity and success in joint venture deal making lies in a powerful principle called "leverage".
In simple terms, leverage is the concept of getting incrementally higher value out of everything you say, do, or even think. In practical terms, it means putting whatever you do to use in several different ways, or tapping into multiple avenues of utilization, so that whatever you invest into a project pays off many times more.(read more)
Everyone who has heard about them knows that joint venture deals are the fastest, easiest and most effective way to build a business and boost profits.
That is because you are leveraging the established trust and reputation that your joint venture partner has built with his or her audience.