Welcome to JVNP 2.0, Bryan ... and no need to apologize for being wordy. I get accused of that a lot.
Funny thing is I either tend to write too little or too much, so I try my best to find a happy medium.
A simple definition of a Joint Venture might be 2 or more individuals or businesses bringing their individual expertise into an association, sharing risk and reward, while working toward a common goal or set of goals for mutual benefit.
Taking that into consideration, the JV relationships we recommend creating and nurturing are not necessarily those simply based on the common reciprocal promotion brand of JV that many have come accustom to ... but those that cover the full spectrum of Joint Venture and Strategic Alliance.
In other words, it's not all about 'you promote mine, then I'll promote yours', but rather 2 or more individuals bringing their unique skill set to the table and working together to reach a common goal. It may well include co-promotion and subsequent reciprocal co-promotion, but may also include contributions ranging from webmastery, coding, graphics, copy writing, setting up the marketing system and payment processing, creating and delivering the product and associated content, prospect + customer support, recruiting affiliates or additional JV Partners, etc. ... anything and everything it takes to develop, promote and deliver the product or service to the end user can be the result of Joint Venture.
OK ... I'm going to stop here, or I'll go on all day! LOL
Cheers,
Mike Sr
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Originally Posted by Mike Merz
