Hi,

I have found a great way to increase the subscriber rate was by having a thank you page where visitors were informed about the fact that they are one step closer to downloading the gift, a preview of how the subscription mail looks like and ability to login to their email from the thank you page.

So basically, instead of sending them to the download, you send them to confirm the subscription and as 1st followup after subscription, they will receive a download link.

This improved my subscribers optin by 30% give it a try!
Darius