If they are not mining their data to deliver targeted messaging to the clients that come through the coupon affiliate door, then they are simply training their customers (like Pavlov’s dog) to expect a discount. Instead a better approach is to review their transaction history, email activity, site activity and other factors such as social media to determine the correct sentiment driven products that lead them away from the discount habit and into deeper levels of engagement with their products and brand. Like the way NectarOM handles predictive behavior using transactional, clickstream and social media data to flash relevant products on the advertisers website and in emails.
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