Quote Originally Posted by Ken Spano View Post
You can certainly start building a list of your own and go the more traditional product route of starting with your own list and smaller products and building your list while continually getting more and more affiliates for larger subsequent launches.

Another route is to bypass the whole initial listbuilding cycle. It is possible to build relationships first and go directly into JVing with people whom already have lists and do a successful first launch without having a list at all of your own. Of course this requires some creative, sustainable relationship building but can be just as lucrative and much easier if you're a good people person!

Lists are powerful but aren't everything.

Just an idea!
That can work great, but just remember, you'll need to have a high quality product and marketing materials in order to propose a JV to an established marketer. In many (most) cases, they'll want to see conversion data from your sales page also, to be sure the traffic send is going to convert for them.

That means get all your ducks in a row first, before approaching them for a JV.