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Bryant Jones is a Marketing Consultant/Launch Manager with over 15 Years of Internet marketing experience. If you have an offer that you need launched or sales improved on he can be reached at Bryant at ExitMyJob.com

JV/Affiliate Swipes - What to do...

By: Bryant Jones

In my launch/consulting business I am often asked by clients what to do about JV/Affiliate swipe copy. They ask these questions...

1. Should we write email/Facebook/blog post/tweets for our JVs/Affiliates?

2. How many swipes should we write?

3. What if we have partners with different list focus?

4. How should we deliver the swipes?

5. What else should we do for JVs/Affiliates?

My answers usually go something like this...

1. Should we write email/Facebook/blog post/tweets for our JVs/Affiliates?

"Only if you want people to email/Facebook/blog or tweet about us..." I know that is a little sarcastic, but REALLY, if you don't make it easy on partners they will promote someone who does. Remember we are ALL busy and your partners (JVs/Affiliates) are no exception. The easier you make it on them the more promotion you will get out of them.

2. How many swipes should we write?

I say at least two of each. Usually I will write one long email and one short email for each slant (see answer #3). Some lists respond way better to short email/blog posts and others to long copy. Your partner will know what their list respond to. For Tweets and Facebook make sure there is a benefit and/or curiosity in the copy, you don't have time to explain a lot so getting clicks is the trick here.

3. What if we have partners with different list focus?

I work a lot with the self help market and each list in this market has very different focus (or slant). Some are Law of Attraction, some spiritual, some hypnosis, some ancient teachings and so on. You will have the same situation in most markets. If you know your partners may have lists with various slants then make sure you write copy that will appeal to those lists. For instance I would not write just one email that focused on "manifesting money through visualization" if I knew several of my partners had list that were focused on hypnosis. I would also write an email and other copy that talked about "Visualizing in a trance like state". I hope you get the point.

4. How should we deliver the swipes?

You should deliver your swipes every way possible. The best way is to send them right in a text format email with the affiliate links right in the copy. But you should also have a partner's page that has copy with links built in too. Please make sure you email partners often with important dates and that they are CLEARLY posted on the partners' resource page. The most important thing is NEVER MAKE A PARTNER WORK to promote you or find their swipes!

5. What else should we do for JVs/Affiliates?

Do everything you can to help your partners promote you easily and effectively. Here are a few suggestions; Make sure your JV/Affiliate manager can be reached by phone. Write custom swipes for larger partners. Offer contest and prizes. Send "thank you" gifts and cards. Promote your partners' offers where it make sense. And most importantly GIVE THEM RECOGNITION!

In conclusion, just think of what your partners could do for you to make promoting their offer easier, then turn around and do that for your partners!

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