Great Post - thanks! It did spur one question/thought. I would go into a JV association with the (I think) reasonable understanding that I would be happy to promote my partners work if it was a fit with my market (and was of some level of quality).

I am new to the IM world and may be naive about this process, but I don't automatically assume a quid pro quo. I would think that each "leg" of the transation stands on its own. Would I be willing to work with someone who demonstrated faith in me - you bet - but I would not assume that they MUST work with me or vice-versa.

I do understand completely your central point about realtionships. Assuming you do not have a chance to meet face-to-face, they are usually built up by delivering on your promises.

Anyways, thank again for your post. - I am going to check out you book.

Jim