A timer is not always a marketing trick. If I do a dimesale, my software allows me to add a timer to the page. The timer indicates when the price will automatically increase.
The timer is connected to the server clock and when the timer reaches zero, the page refreshes and the price is automatically increased. It does not matter if the visitor is already on the sales letter or not. If they have not clicked the order button by the time the clock reaches zero, the price increases on them right before their eyes.
For extra security so no one can ever monkey with the price some how, the price is also tied to the server clock and when the order link is click they pay the new price at PayPal.
I think that if a price actually changes while the visitor is on the sales letter, they will immediately start paying attention to the timer.
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