Hi Anna, Jack and K,

I'll first start with answering an old question of K's that I missed

Question Sam What does Magga mean or stand for?
Magga is a Buddhist term for "doing without doing" ... I'm not Buddhist, but I loved the sound of that

However, I've recently merged with my new business partner and co-author Lee Raito and our new business is Long Run Marketing, Inc. This was more suitable for the type of business we do.

Jack, I love the title of your book. I haven't checked out the site yet, but will shortly. Your most profit will be found in pay per click advertising. I could be wrong on that, but a majority of my friends selling niche products make a killing with pay per click advertising. I don't recommend jumping right into it though. I would read as much as you can about PPC advertising and start off small.

The biggest thing, though, is that you need to understand your market. A moajority of your market will be middle class that can afford diamonds, but are still looking for the best deal (and will read things to find the best deal). Another thing you can do is get in contact with websites related to diamonds and do a JV with them (or simply exchange links).

Another thing you can do if you have an upsell is do something that Mike Filsaime calls a "firesale" ... he gives a product upfront making it seem as if you're bypassing the sales copy and are going straight to the "thank you page" ... once you're on this page, in order to get the book you need to give your name and email. After this you are sent to an a page upselling another product (and you'll have their name and email to continue selling into the future. Only do this if you have an upsell product to sell them though (which everyone SHOULD have or you're losing business).

There are numerous ways to sell niche products and this only covers a few.

Anna, our markets are a little different. I love the self improvement market, but I'm not exactly in it. My business is Internet marketing (strategizing launches and just recently affiliate management -- don't tell Mike, I don't want him kicking me out of here

I'm not going to tell you NOT to do a pay per optin affiliate program, but I've managed a few affiliate programs and can tell you that a majority of your affiliates won't promote. It's not very hard to build an affiliate program. If you want to build your affiliate program really fast then I would make something very lucrative for major players to promote. Give them 50% of what they sell and 50% on the second tier. This will get them to get other people to sell as well...

And in all honesty, the top 10% of your affiliates will bring in between 80 and 90% of your profits from the program. So having a huge affiliate program isn't really necessary ... you want people that can actually sell.

How can you help me?

That's the #1 best question you can ask. Unfortunately I'm over my head with work at the moment. I will get back to you on that question shortly.

Hvae a great day,
Sam