I know this sounds like the typical, garden variety response ... but what about a market targeted article, or article series, the likes of ' 5 Tips To Winning At Online Poker', offering tips that allude to the technique linked in your resource box? Submit it to all the major article diirectories, services, blog it, PPC, etc.
That takes care of building trust as an expert, qualifying new prospects, useful content for topic related sites and newsletters, so on and so forth.
The idea is ... of course, to offer something of related interest to the largest group of targeted prospects you can reach ... and capturing them ... thus adding pre qualified prospects with high conversion potential for follow up.
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