I'm not sure what type of product you're launching, but last year I launched a tennis fitness product the last week in june... I found out real quick, expect people to be out of town for up to 2 weeks following July 4th. Obviously not everyone will be out of town... but it's a real bummer when you get a good surge for a week, then everything nearly dies off completely... by the time everyone was back to their day to day stuff, the buzz had died down... I don't think that would have happened had I planned it toward the middle or end of July.

growing pains suck :-)

TS