I'm sure that your self and product brands are highly reputable, based on your training and associations alone, but unless you and your products are well know by the masses, the likelihood that proven affiliates that you have no rapport with are going to jump on board via launch announcements, solely, is slim ... IMHO.
So ... yes, unless you're going to personally have the time to contact potential proven JV/affiliate partners, directly or by individual introduction, and build a rapport with them in the weeks leading up to pre-launch/launch, I'd consider hiring a launch time JV/Affiliate Manager.
I'm not saying that you can't find some success simply advertising a new product launch JV offer on the various launch calendars and JV/affiliate recruitment groups, but considering that most vendors that have had successful launches on multiple occasions will almost always find that the Top 10 or 20 affiliates wind up being the same from launch to launch, those they consider to be within their core circle of JV partners, I think the most productive thing you can do is try your best to keep those existing reliable JV/affiliate partners happy, and work toward adding qualified candidates to that core inner circle, through individual contact and follow up, as part of your day to day business.
That's why I recommend both announcing the JV offer through the popular channels, and qualifying the JV leads individually, and pursuing proven JV partner candidates, one at a time, directly.
To be honest, as a long time JV Broker, if I can add 2 or 3 new names to a client's Top 10 sales leader board, I've done my job, as I consider bringing new JV/affiliate partners into an existing affiliate program ... up against established inner circle partners, and seeing them work their way into the Top 10 as quite an accomplishment. Not to mention that those 2 or 3 high level proven JV/affiliates will likely (hopefully) remain JV partners within the vendor's inner circle for the long term ... which is an ultimate goal.
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