Although I first achieved prominence as an IM start up coach way back around the turn of the century (seems funny to say that) AKA the 'IM4Newbies Guy', I've focused most of my attention on JV Marketing the past 10 years.
I am honored to be appreciated for my past efforts ... but, IMHO, there are a number of Online Professionals out there right now that I'd recommend over me when it comes to cutting edge IM start up training, like Brian Clark, Chris Farrell, David Perdew, and Lynn Terry ... to name a few that I personally recommend.
JVNotifyPro was originally created for intermediate to advanced IMers, although we have tried to embrace the many newbies that have joined the ranks and have even wound up launching their first products here.
So it's fair to say I still know my way around the general topic, just that the folks I named above are super focused in that area, right now, and could really help you get on the fast track to learning the ropes.