I think it's definitely worth trying, Charles.

Just looking at popular uses of video that have made a big splash ...

The 'Mass control' style free content video with optional reverse squeeze for additional videos.

Video intro on JV invite pages.

Vlogging.

... and most recently Mike Filsaime and Keith Wellman, respectively, using the little detail and sense of urgency method to create a lot of attention.

Not to mention all the .TV shows popping up all over.

Wish I was better at it ..

Best,

Mike