I think the hardest thing to do as a publisher is finding people to promote your product. It can be tough when you know you have a product that will 1. convert well with the right kind of list 2. have low returns due to the quality of the info.

Even when you find a great community like this one, the question still remains the same. How do I get them to promote my product.

As I have more time (if I ever have more time), I plan to use this forum and a couple of key other forums to hopefully build the relationships needed to have a successful launch.

I agree with you Mike in regards to dropping names for social proof. I have one recognizable name that is currently promoting my product and I 100% plan on using his results and name for an established launch.