On that subject of hitting up the big time market folks... it seems like the big kids are launching all the time. Obviously you don't want to go up against something like PLF 2.0 or Mass Control, but (and I may be off base here) it seems like a good idea to ride the wave from those big ones.

Find a way to position yourself with, or against, or in some way related to what is going on. It's the same sort of 'piggy backing' tactic folks use to get in the media. You find what's hot right now, and do a tie in.

Just a thought