But I didn't want you to think that you have to have 20 partners ... I said that because I run into merchants on a daily basis that think the way to set up a great JV fueled launch is to grab every JV Broker they can get their hands on, pay for every recruiting service, post on every board, etc. ... to try to get hundreds of folks on board their launch ... and it's not.
True ... just the sheer numbers will no doubt get you a few reasonable partners that are self starters and will work for you ... but it's like buying a lot of lottery tickets to better your chances at winning it, you're only bettering your odds ... no guarantee of success. You want to come as close to a guarantee as you can get.
I have a simple formula I call 'The Celebrity Factor' ...
The higher your 'Celebrity Rating' ... using variables like longevity, exposure, self and product branding, popularity, past performance, admiration, respect, following, etc., I've discovered over time that the higher your level (or product brand) of celebrity ... the more and more easily connected you become, making it that much easier to recruit partners ... and have their partners follow through.
Kind of simple .... it's like Coke or Pepsi compared to a local cola maker that's been in business for a year ... or John Reese vs. Joe or Jane Marketer ... the partner's subscribers want to hear about John Reese, not Joe or Jane, unless ...
... Joe or Jane has taken the time the build a relationship with the list owner.
The list owner can help Joe/Jane generate and nurture celebrity with that one list, nearly guarantee support from that list owner when launch time comes ... and if Joe/Jane have a solid Marketing system and product ... conversions will no doubt be higher.
See what I'm getting at? ... and why you building one solid relationship is better than 100 shots in the dark?
That's it for now ... or I'll be here all day! LOL
Reply With Quote