Welcome to JVNP, Larkland ... nice follow up, Owen.

What I've always taught as a consultant is that Marketing Online is a business just like any other ... same people, different medium.

If you were considering starting a brick and mortar business, Offline ... you'd no doubt school yourself on what it takes succeed before laying all that start up money down ... at least I hope you would. <grin>

Much success in your journey ... feel free to ask for help along the way, it's what we're here for.

Best,

Mike