What Is Your #1 Question on Joint Ventures?

[Reed Floren]

What Is Your #1 Question on Joint Ventures?

[Christopher Schumacher]

I could give you 100 #1 questions on JVs...but I'll only give one for now, as I want to see if some of the others cover my other questions.

What do you consider to be the absolute biggest factor that differentiates a successful JV from one that is not successful?

Sincerely,

Chris

[Reed Floren]

Great sales copy.

You could have an awesome product but if the sales copy sucks nobody will promote it.

[Christopher Schumacher]

I'll be honest, that answer surprised me a bit.

I mean, I know quite well the need for excellent sales copy...but for it to be the most important factor was a bit shocking. Often times, JV's are set up before the sales copy is even complete, or has been tested...so how can it be the most important factor?

I was really expecting to hear Mike's standard answer of relationships.

But since we're talking about sales copy, do you feel that the sales copy is more important than the sales process and presentation?

I mean, I've seen numerous products that likely would have done well with a sales page that said nothing more than "Buy Now"...simply because the process leading up to the potential sale had been executed so well. I can't count how many times I've read on the Warrior Forum from people "I didn't even read the salesletter...I already knew it was what I wanted, and immediately scrolled down to the buy link."

Anyhow, just trying to spark a little more talk on the topic. I have plans for something completely unique, and much needed, so I'm trying to gather as much insight as possible before we even get too deep into the creation. The sooner I can figure this JV stuff out, the better I'll be able to plan out what to do next.

Sincerely,

Chris

[Reed Floren]

Relationships are very important but if the product and sales copy sucks your relationship nor the brokers relationship will save you.

But if you have great sales copy and a great product you can get others on board if you are talking to them in person (such as at a seminar) since they will be able to tell that you are already shaping up to be a player.

[charleskirkland]

COPY IS KING

I had to learn this the hard way. The first thing anybody will every see of your product is the copy, it has to excellent.

Good is not good enough.

Because I’m a nationally syndicated home designer I have never had to do any copy, that was left to the people who know how to write it to make people buy my house plans.

Well when I went to created coastalhomedesigns.com my copy sucked. It was worse then bad. It would have killed a dead dog.

I was getting about 15,000 visitors to the site each month and I would only make 1 or 2 sales max. After tweaking the copy a lot it has gotten much better. Now it’s just bad. Which is and improvements I have gotten sales to 5,000 visitors per sale.

I never believed I needed it because the homes images are beautiful and the home are so nice.

Now I know how wrong I was about Copy.

COPY IS KING

Thanks
Charles Kirkland

[shem cruz]

I have two questions, not just one. How much time should I devote for the pre-launch stage of my product before I should actually launch it? Is one month already enough?

And also, how can you build relationships with someone you want to jv with?

[Richard Driver]

Relationships are very important but if the product and sales copy sucks your relationship nor the brokers relationship will save you.

Reed said it best.

Picture your product or service being offered as something that.

1. No one knows about.
2. No one cares about.
3. No one thinks they need.

How are you going to.

A. Get them to know about it?
B. Get them to Care about it?
C. Get Them To Admit they Need it NOW!?

Sales copy is the heartbeat of your whole business.
Even a screwed up sales machine with a great sales letter
will kick the butt of a, well oiled traffic monster with a crappy
sales letter.

I've worked 30+ years in offline and online marketing and the
number one thing you have to learn and know in this business

ABOVE

Anything else is ............

SALESMANSHIP!

PERIOD!

Then you can address business management and Systems.

One of the first things I teach my students is this....

Grab ahold of your own business first before you start to build
someone elses'.

Sorry Reed for jumping all over your post.

I wanted to add some experience in here where it would best be
suited and this thread popped out at me.

HTH,

Richard

PS. Having Copy skills is essential to long term growth. Don't skimp on yours.

[Mike Merz]

Great post ... nice follow ups, Folks.

Just a quick question ...

If our goal on the merchant side of a JV is to offer a product and marketing system that will be well received by by both the JV listowner and his list ... why would we not test all facets of the promotion (sales copy, price point, bonuses, back ends, shopping cart process, etc.) via sub list, borrowed list, volunteer partner, or PPC campaign prior to actual launch when it would clearly increase the odds of success?

Beta testing is done extensively in other Markets ... why is it largely ignored in IM?

Best,

Mike

[charleskirkland]

Because to many people are rushing to get there product out to the mass. They don't seem to understand that the details are what make or break the sales. If you could improve your conv. rate from 1% to 2% you could double your sales with the same number of visiters.

Thanks
Charles