You're right on all counts, Jennifer ... I just wanted to make it clear that you have to make one on one connection at least once ... and possibly more often if you notice inactive accounts ('I noticed your account was inactive ... just wanted to see if there was something that was holding you back I could help with ...'), or even a behind the scenes 'horse race', if you notice that a partner is in the top 5 or 10, and they've kind of given up ('just wanted to give you the inside line that the only difference between you and 3rd place is 3 sales ...').
The 80/20 rule is more like 90/10 when it comes to JV Marketing ... but there are things you can do to raise the odds a bit in your favor, and one of those things is going above and beyond when it comes to the personal touch ... and satisfying the 'what's in it for me?', personally (when needed).
And ... of course, a blog is a great idea. Falls right in line with my 'everything at hands reach, at all times' philosophy. As a matter of fact, stand back and look at how you are 'selling' your prospects, and JV partners ... notice some amazing similarities?
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