I agree with having personal contact and building relationships, as I thought I had communicated in my previous post (maybe it was overshadowed by my excitement about this new tool). After all, that's what JV's are all about. But for the types of messages that don't necessarily need to be personalized, such as information that is relevant to the whole group, I was just saying that I think the blog was a great method to share that kind of info. Every person should have some personal contact as well, that's critical.
A campaign won't be successful if you treat your JV's like affiliates. All communication shouldn't be done via the blog, but that it's a nice, one-stop shop for your JV partners to go to get pre-written emails and things like that. You need a mixture of the two contact methods to build strong relationships, and make the most efficient use of yours and your JV partner's time. Hope that helps to clarify.
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