First post, hope I can help here.
I personally consider myself a WordPresss Guru, therefor I use a plugin called Membership by WPMUDEV.
This plugin allows to grant access to certain parts of your WordPress site, and block content to those who have not purchased a subscription to that section. In the section could be a download link to your product e.g.
Along with the Membership plugin I use WPMUDEV's Affiliate plugin, which has Membership Affiliate feature built in.
That way, if an existing user refers a customer via their link they get a commission you can set in the backend.
Very good toolsuite when combined and used right!
Hope this helps.
Cheers,
Aron
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