Hey, Justin.

The reason I think the quoted advice worth following is that you want closed testing in as close to a control environment possible as not to skew results ... you can't really do that offering the same small group different offers ... it will only tee them off! LOL

This way I had an initial blast of instant money coming in which I can use.
That's not a good variable to bring into an equation when your looking for the right answer.

Best,

Mike