Live events are a good way to meet people who could be potential partners or affiliates, and I don't mean just the speakers, but regular attendees, too.


> It burns me sometimes to see that people will quickly JV with someone simply because they have a name dispite the fact that the product stinks or is not all that, and will thumb their nose at someone else simply because they don't have a name, but they have a great product.

Are they really thumbing their noses, or just not replying to the person? A lack of a reply can often just mean the person never got your message or didn't have time to get to it or it doesn't fit their schedule or whatever. And although I feel your pain on this, you can't really blame people for promoting things from people they already know, have worked with, and/or are well known, vs. something from someone they haven't heard of.


I've been thinking lately that unless you already have a bunch of people lined up to promote your new product, it might be best to avoid using the word "launch" - I think people see that and assume they are expected to promote on a certain day or week, so if they can't fit it in their schedule then, they just pass on it, when they might have been willing to promote it a few weeks later.