My approach with JVs has been to focus on win-win-win.

1. The project must be a win for my JV partner.
2. The products offered must be of great value (a win) for any of our respective subscribers who purchase.
3. The project must be a win for me.

Too many people want me to promote their new ebook which as no track record and is no different from the 1,000s of other ebooks out there.

Instead, I work only with JV partners who have a list of their own and who are willing to promote my Free Traffic Bar to their members if I provide them with advertising access to my 20,130+ members. I provide them with strong bonuses to offer and I have spent extra money developing a coupon system that automates the bonus system so our partners and ourselves don't have to tie up extra time dealing with the bonuses.

This approach has been VERY successful and I pay out $1,000s of dollars each month to happy affiliate/JV partners.

I also focus on ongoing promotions rather than short term. I prefer to work with partners where we will be providing bonuses on an ongoing basis for their various sites/projects rather than a one shot deal.

My pet peeve? Parters who give me a couple of days notice and expect me to be able to get a broadcast out to my list. No time to review the products or to build it into our downline builder and internal offer system, so I usually just pass on the short term ones.