Why is the barrier to entry so high and hard when you are looking for big time JV’s for your product launch?
The reason the wall is so high, is not to keep you out but to keep out the people who really are not dedicated to making it work and just give up after the first try.
Even if you get turned down so what, now you know what doesn’t work so you can find something that will work.
Will Haimerl
Building relationships is the big key to getting JV. We do business with people we know like and trust.
Also because there are plenty of solid product out there to chose from. If I have 2 solid products that I can promote, I would promote the one that I already have a relationship with the owner.
Like Chris Vendilli & Luke Parker both talk about. They did there first site and both of them are much better for it. Now they are moving on to bigger and better JV deals in the future.
Michael Copeland said it best “start thinking like the CEO of your business and treat others with honor and respect!”
WOW, this is one of the first steps to success.
Tony Germana is right about his post. It is about developing relationships with others.
He is a great example from “Think & Grow Rich” by Napoleon Hill
The first chapter is about a how Edwin C Barnes wanted to do a JV with Thomas Edison and how long it took him to do that. That is what inspired me to do my first JV
This is the first time I have ever told this story about my first offline JV that I had. It was one of my goals to be a syndicated home designer, so I sent a large collection for my plans to all the books and magazines and I waited for them to send me a contract.
I knew my plans were better then most of the ones they had so I was sure they would rush me a signed contract.
Instead I got a bunch of Dear John letters about not being right for the target market. I was crushed but I was not going to take NO as my answer.
So I took my 10 best selling plans and had my attorney sign over the US copyright to the largest house plan publisher in the world. I then sent them10 of the best plans, artwork, graphic, and the signed over copyright to the VP of sales.
My letter was simply, I was given them the plans and copyrights so they could sell all the plans and keep 100% of it. I only asked them to call me when they start selling so I can sign a contract for syndication and send them about 84 other plan that I have.
I got a call from the VP the next day to see if I was crazy or insane. We talked about 2 hours and hit it off, the next day FedEx dropped of my contract. I worked hard at building the first relationship and it payed off.
I never gave up.
Alex Goad’s post is worth it’s weight in GOLD. That was a great post and one that I know I will print out and post next to my computer.
Thanks
Charles Kirkland


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