One answer to your question of how to prove yourself to JV prospects when you, and I'm assuming your business as a whole, are not well known is to look at the qualifiers that have nothing to do with the launch ... directly.
Here's a few possible qualifiers that might deem you more credible ...
1) Experience ... in the general field your product targets, past business ownership, employment, schooling. Proof of achievement in the way of awards, commendations, diplomas, certificates, titles, etc. a plus. Consider allocating time to participate in 'Ask An Expert' sites, put together a course for Udemy, or simply write and submit articles to increase your level of credibility as an authority in your field ... and use that as a qualifier.
2) Association ... with known professionals in the field your product targets, or well known enough in general Online Business world to act as social proof. 'Who you know ...' is almost always a plus in the Online Business world.
3) Past Performance ... one thing I've always made clear to those willing to listen is the importance of making sure your own house is in order before inviting company over, in the way of potential JV Partners. Ideally, you should have a productive enough list to support the launches of those partners you'd like to have on board your own launches in the future. By taking the initiative to start what will hopefully be the first leg of a reciprocal promotion, you raise the likelihood of securing the aforementioned ... and the better you place in the sales contest, the more likely you will receive support for your project.
That's not to say that if you have no name recognition, no known associations, no ability to support potential JV Partners either before or after your launch, etc. ... but you have a well timed to market, unique, or just simply a high quality product, that you can't have a successful first launch. But you most likely do have the odds stacked against you the less qualifiers you're able to meet.
A popular way for a first time product creator with essentially no qualifiers able to be met, but in the opinion of others ... a quality product for sale, is to align themselves with known Marketers for a share of the profits, prospect + customer list for that launch. This method not only raises the likelihood of a successful launch, it also sets you up for your next solo launch by meeting most of the previous qualifiers (experience, association, past performance).
Other options might include pre-launch testing via WSO or FSO to gather support while tweaking your offer for prime time, or ... if you have the money, test and tweak the offer using paid traffic to gather positive numbers for use when selling your JV Offer to others.
Reply With Quote