I just would like to add that you have to keep in mind that people (JVs) want to make money. They need to see you as a good opportunity to make money now and in the long-term. So, try to conduct an internal launch to have some numbers to show them (EPC, conversion rate, etc) and also let people know that they will get back promotion from you in the future (if they support you today, you will support them tomorrow).
W
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