The best way, IMHO, to derive value from a forum of any kind is to post and reply with quality, helpful content on as regular a schedule as you can. No need to spend all day on a forum, as that is rarely the most productive way to run a business, but managing your time spent and making the most of it allows for optimal ROI.
Most forums allow a sig file, as do I, to act as subtle promotion of whatever you have going on. It should lead to your blog or web site, no affiliate links ... please.
Following the aforementioned formula will not only help you 'sell yourself', by maintaining a positive image, and build credibility and respect among your peers ... your sig file allows you to gain exposure for both you and your wares.
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