Great Post Mike,

Just one point I would like to make. Testing your conversion rate via PPC can sometimes be a mixed bag. For example, let’s say you have a product in the home based business space and decide to run some PPC ads on Google to see how well the site converts. Remember there are over 15 pages of PPC ads all in the home based business space.

As great as all of us may believe our sites, graphics, copy, and offer is they are all basically promising the same thing: Make money with no effort from home via the web. They may have already seen 10 – 30 similar offers just from competing PPC ads.

My point is this: I have had sites under perform under hyper competitive Google PPC keywords that performed great when sent to targeted email lists via JV’s. PPC is great for split testing and getting traffic fast but sometimes the conversion rates are slightly lower then via other marketing methods.