I have to agree 100% with Reed on this one.

Not enough people understand that great sales copy is the most important factor determining the success of any online info product. I have seen the effects of great vs. mediocre vs. lousy web copy numerous times and the difference is remarkable.

For example on my site review site dollars - the copy was pretty good to begin with and was converting at around 1% right off the bat. I did some split testing and tweaked the copy and it now does about 1.5% - 2.0%. A huge difference to my bottom line. I cannot tell you how many times I have seen new IM's with great products and graphics try and write the copy themselves and their sites fail because of it. Great copy is critical.

If any of you out there need to get in touch with a great copywriter let me know and I will do my best to help you out.