Time constraints, Chris ... he farmed it out to me, and it's not that uncommon for those that have already qualified themselves to pass that job on to a JV Broker, and/or an affiliate manager.

I've talked to merchants outside of the IM niche over the years, and one of their chief concerns is trust in their competition, direct or not, when seeking to form a mutually satisfying alliance ... for the most part (from my experience), they don't go the major launch route ... choosing to possibly seek out one candidate at a time to qualify for co promotions and potential alliance.

Best,

Mike