Please don't take this the wrong way, but if Brad Callen only wanted 40 partners, why did he need a broker?

Certainly he personally knows at least that many people who would want to promote his launch, plus he's so well-known and his previous products are so popular that it seems like hundreds more people would join in if they could... so what is the broker's role in a launch like this?

It seems like the person who would most need a broker would be someone who is not well-known in the industry and/or does not have many contacts who might be potential partners.

I'm not arguing, just trying to understand the process better, since it seems like Brad probably has at least 40 big name friends he could just call for his launch.

Also, how common is this type of launch and the use of brokers outside of the IM niche?