I believe you have to remember these important attraction factors ...

What is your JV partner looking for?

He/she wants a product to offer their list that will convert high and satisfy them ...

What will accomplish this task?

Variables such as ...

Celebrity - how well known is the merchant? ... their product line?

How well have they ... and their wares, been received up to this point in time?

How targeted is the product to the partner's list?

How strong is the need for this product? ... will it sufficiently satisfy that need?

Fact is, though ... it's all for naught if the JV partner isn't interested, or signs up and doesn't push the send button ... a big fat goose egg.

What can you do to better the odds that they will be interested?

Build yourself and your business brand by creating small circles of partners at your level of experience and success and leverage each other to grow ... as you grow, you'll attract higher level partners, and your circle will continue to grow into a network.

But the fact remains ... if you have no name and no relationships, you're starting out with 2 strikes against you.

One successful way to attract bigger partners is to promote their products as an affiliate, first .... how can you do this if you don't have the list or traffic to make any sales?

Using JV services like mine, Gina's, Reed Floren's, Willie Crawford's, Chris Rempel's, Gabriel Howe's, Jambhala's, JV alert, JV- Network, and others can expose you to these partners, and potentially gain more interest from them by being somewhat associated ... but when it comes down to it, it's YOUR self and product brand along with the relationships you've created and nurtured that will decide the level of buzz and interest generated, IMHO.

Case in point ...

I recently brokered a JV for Brad Callen ... Affiliate Elite.

He insisted on keeping the number of partners down, as he didn't like the whole idea of a massive product launch ... so all I brought on board for him was 40 partners.

He sold over 1500 units in 36 hours ... at $149 and $39, recurring.

Folks were actually coming to me and asking if they could get on board the launch out of the woodwork.

Why?

Brad is an established merchant with a solid track record, a popular product line and he's well connected.

Do you think it was as easy for him prior to releasing SEO Elite? ... methinks not.

He built his business, first ... and so started the attraction factor that would make him what he is today.

That's all the incessant rambling I have for you this Sunday morn.

Best,

Mike