If our goal on the merchant side of a JV is to offer a product and marketing system that will be well received by by both the JV listowner and his list ... why would we not test all facets of the promotion (sales copy, price point, bonuses, back ends, shopping cart process, etc.) via sub list, borrowed list, volunteer partner, or PPC campaign prior to actual launch when it would clearly increase the odds of success?
Beta testing is done extensively in other Markets ... why is it largely ignored in IM?
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