I mean, I know quite well the need for excellent sales copy...but for it to be the most important factor was a bit shocking. Often times, JV's are set up before the sales copy is even complete, or has been tested...so how can it be the most important factor?
I was really expecting to hear Mike's standard answer of relationships.
But since we're talking about sales copy, do you feel that the sales copy is more important than the sales process and presentation?
I mean, I've seen numerous products that likely would have done well with a sales page that said nothing more than "Buy Now"...simply because the process leading up to the potential sale had been executed so well. I can't count how many times I've read on the Warrior Forum from people "I didn't even read the salesletter...I already knew it was what I wanted, and immediately scrolled down to the buy link."
Anyhow, just trying to spark a little more talk on the topic. I have plans for something completely unique, and much needed, so I'm trying to gather as much insight as possible before we even get too deep into the creation. The sooner I can figure this JV stuff out, the better I'll be able to plan out what to do next.
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