Nice reply, Stephen.

I've had comparable responses when I bring testing up, in general.

Some merchants don't feel they have enough time to split test all those variables.

What I'm trying to say is that too many merchants are in such a rush to get their product to the masses that they have no idea how it will be received, at all ... some of them don't enough have the product finished till launch day! LOL

IMHO, everything should be ready to go, and you have to have some kind of idea if your product ... and the marketing system that's bringing it to the public, will convert.

But then again, I think that's one of the major problems the last year or two ... instead of putting their heart and soul into a product and taking their time getting everything right, merchants are running to market once a month with products that get a lukewarm response, at best ... because the process has become streamlined.

</rant> ..

Best,

Mike