COPY IS KING
I had to learn this the hard way. The first thing anybody will every see of your product is the copy, it has to excellent.
Good is not good enough.
Because I’m a nationally syndicated home designer I have never had to do any copy, that was left to the people who know how to write it to make people buy my house plans.
Well when I went to created coastalhomedesigns.com my copy sucked. It was worse then bad. It would have killed a dead dog.
I was getting about 15,000 visitors to the site each month and I would only make 1 or 2 sales max. After tweaking the copy a lot it has gotten much better. Now it’s just bad. Which is and improvements I have gotten sales to 5,000 visitors per sale.
I never believed I needed it because the homes images are beautiful and the home are so nice.
Now I know how wrong I was about Copy.
COPY IS KING
Thanks
Charles Kirkland