Guys like Reed and myself also have the luxury of affiliate system access ... we can see who's doing what, when ... and how often.

Over time ... you get an idea of how worthwhile having each individual as a partner is.

I think that the reason the big launch is popular is that you will no doubt through word of mouth reach a wider audience that can be swayed to purchase when there is a big build up ... conversion will probably be higher ... just because of the hoopla.

There is also the competition aspect that makes me lean toward the big launch ... you'd be surprised at how pride makes people work harder, when they know the ongoing sales contest results will be covered in the JV motivational mailings.

You can always go the rolling launch route for those that weren't able to get behind the big launch ... and keep the momentum going with exclusive incentives that the list owner will appreciate.

Best,

Mike