From my personal experiences ... too many newbie IMers try to jump neck deep into JV Marketing when they don't yet have a firm grasp of running an Online Business. Get your own house in order somewhat before you invite anyone else into it.
I'll call the next thing I've noticed "2a", as it's an extension of what Harris mentioned above ... the more successful you and your product line becomes, the more attractive you become in regards to attracting JV Partners.
So a happy mix that I beleive makes you most attractive, is to continually work at securing new JV relationships and nurture them ongoing ... but always make sure that you're doing all you can do to focus on building your business from the inside out,
One thing I HATE .... "get on board, Folks ... we have over 500 JV Partners!"
If you found yourself a great little fishing hole ... would you want 499 other fishermen in on the action?
Focusing on simply getting JV leads without qualifying them and following up with them does not equate to them pushing the 'send' button.
I wish I had a dollar for every merchant that attracted 300 + JV leads, simply blasted out JV notifications every couple of days, made no attempt to actually connect with any of the JV leads as individuals ... personally, and were left scratching their heads when the referred sale end of the launch was a bust. Every legitimate JV lead is worth following up and qualifying ... it's a known fact that most launches see the Top 20 or 30 Partners bringing in 70 or 80% of the sales. That's their 'core circle' ... and not only do they need to be taken care of, you need to be regularly adding to that circle to grow your JV Network.
Man ... too much caffeine, starting to ramble incessantly here with no real structure. I'll check back later ... LOL
I am absoutely agreed to Mike,on my personal experience I hardly promote other gurus product but seem they only know you if you hit the top leaderboard.And I also experience some gurus that saying "All Big Names are Confirm"and offering big cash prizes.But after a week or 2 you will found out only few got promoted the sad part is they are not giving any update leaderboard status and cash prizes lol.They only want profit not building JV relationship.