Mike,

1) Via email, yes. They all understood and agreed
to what I had proposed - two mailings in exchange
for advertising space.

2) I did mail pre launch and post launch, but there
was no login area since no sales were taking place.

3) see 2)

4) No. The deal was that they mailed in exchange
for advertising space. In the same spirit as most
giveaway events are run, the contribution of all
partners determines the success of the event. For
the greater good, if you like.

I guess the lack of cash incentive hampered their
willingness to participate, which is probably my
own fault.

Still, I hoped that they would see the benefits:
if they all mailed out, the ads would be seen by
a large audience and sales would follow. If no-one
mailed.. then no sales would come.


Oh, and I want to add - some of the partners did
promote as they promised they would. So, in case
any of them are reading, you know who you are, and
thanks.

Reed - good idea. I suppose that's another reason
for having an affiliate area where they can chat and
more importantly, compete.