Hi all.

I did a JV a while back, and managed to get some big partners involved.
Combined, I was expecting an email promotion to hit 50,000 inboxes
on launch day. Unfortunately.. it was probably less than a tenth of that.

I managed to achieve a higher response rate than all my partners put
together!

This was probably due to the fact that there was no monetary incentive
for partners, but still - we had agreed on a deal, and many didn't follow
through.

What can we do when the unfortunate occurs?


P.S. Mike, I've sent you a PM. Could you confirm receipt? Thanks.