Re: Why do some launches blast off and others fizzle?
Low tickets for the WSO, IMHO, because it's available ... and should yield enough results to be beneficial in a number of areas.
I'd rather use the PPC/alternate list method, as you can run it, track it, and make specific changes as you like ... for as long as you like.
But ... for the newbie to intermediate marketer putting out a ClickBank product ... or something comparable, a WSO is better than nothing ... without a doubt.