I could write a book ... and most likely will one day, on mistakes others, my clients, and I ... myself, have made over the years.

I'll leave you with two, for now ...

1) Lack of patience - using JVs to leverage the success of a launch can multiply the profits you would have experienced on your own many times over ... wouldn't you think that something that important would have you at 110% in regards to having all your systems in place? ... all your ducks in a row, before you pull the trigger? You'd be surprised at the half assed rush jobs I've seen in an effort to make a fast buck ... and how they've actually wound up costing both the merchant ... and me, money in the long run. Test, tweak, and make sure your whole marketing & sales process is water proof before you hit that button.

2) Lack of interaction between the Merchant and the JV partners - I'm not talking JV mailings, I mean taking the time to speak with every JV partner at least once ... one on one, to nurture your hopefully ongoing relationship ... and to potentiate follow through. A list of 100,000 means SQUAT if they don't press the send button ... if you have the ability to reciprocate, let them know it ... even schedule a mailing for one of their projects at an agreed upon date after your launch.

That's all the rambling I have time for right now ...

Best,

Mike