Brief Layout of How to Launch

[Kenster]

Matt...there are many ways people approach it.

Some people do a "soft launch" and use this non-formal launch to get stats, do split testing, and things like that. People do this to their list, a segment of their list, with a select few affiliates, or via a WSO or something. After they collect stats, get split testing results, and testimonials or whatever you are doing the soft launch for, then you can plan a full scale launch. Normally you would take the product "offline" while you set up the real launch.

Most often, people recruit affiliates and then do the real launch now that they have stats and an optimized funnel.

Then again, other people don't do any kind of soft or test launch and simply put the product out to the world for the first time at official launch.

So the product can go live before the launch or at launch...different people do it different ways.

I just released a coaching program and did a test launch to get stats and I am going to use the stats to recruit affiliates since they were very good. I can also get testimonials out of it and also make sure everything is working technically.

But I have done plenty of cold launches as well where the product was never soft launched.

[Matt Schoenherr]

Kenster,
Brilliant. Thank you for the 101. Very helpful.

I think my next step will be to check out the Warrior Forums because I would like to at least get a critical eye (or 20) on the pitch page (98% done.) Is the WSO (Warrior Special Offerings.. I had to look it up..) a good place to gain constructive criticism on 1) pitch and product delivery, 2) pricing, and 3) the product itself? Or is it more a place where you promote your affiliate contest to potential affiliates?

[Paul Flood]

The Warrior Forum can be all three Matt.
I've used it to establish a reputation in a
niche, get reviews and testimonials of my products, ID and
recruit affiliates, get comments on squeeze
pages and a whole lot more.

I'm in the final stages of a product launch and
am doing the initial launch as a WSO. My objectives
include building a list, recruiting affiliates and
potential JV partners, test my affiliate contest,
establish a reputation as a quality product creator
and get statistics to prove conversions to larger list owners.

As Kenster mentioned, it's great for testing
and optimizing a sales funnel as well as conversions,
which are among my primary goals.

It's also been a place from which I've developed
some very valuable relationships, including a
couple mentors.

~To your success~ Paul