Folks,
Thank you for this post! I will be launching a new CB product in the next month or two and am currently putting the site together, refining the product(s), etc. One of the questions I had was about what is culturally accepted when it comes to making a product live versus launched.

Now, from the sounds of this post, it is expected that the product and site is live and functioning, ~accessible to the world~. Otherwise, how would it be tested through Google, Facebook, etc? Right?

So, just to clarify, your product and site will be live to the world, tested via a PPC campaign or through Warrior Forums, etc., AND THEN, you begin making your announcement about an "official" launch, right? (Even though the product is live and able to be marketed at any time?)

So, it must be the '"launch" is really the launch of a promotional CONTEST and not as much for the live product itself, is that the case?

Apologies in advance for the noob questions. Just trying to make sure I do it right and avoid tweaking my fellow marketers whom I would hope to enlist.