Was going through notes from my Sept. 2010 Launch. I thought some folks might find this useful. Feel free to add your 2cents as I am sure I missed some items in the transcription process:
Product Launch Checklist
1 - Target Sales Date___________ ***
o Check JV Calendar (jvnotifypro)
o Contact Personal JVs
o Create JV Contact Spreadsheet
2- Select Prelaunch Dates
o Prelaunch Day 1__________
o Prelaunch Day 2__________
o Prelaunch Day 3__________
3- Write Email Swipe
o Prelaunch Day 1
o Prelaunch Day 2
o Prelaunch Day 3
o Early Bird Email
o Sales Day Email
o JV Reminder Day 1 Start
o JV Reminder Day1 Finish
Contest Standings
o JV Reminder Day 2
§ Contest Standings
o JV Reminder Day 3
§ Contest Standings
o JV Reminder Sales Day
4-Create Landing Pages
o Prelaunch Day 1
o Prelaunch Day 2
o Prelaunch Day 3
o Sales Page / Video Sales Page
o JV Page
o Testimonials
o Product Demo
o Stats
o Exit Popup / Offer
o Downsell Offer
o Upsell Offer
5- JV Contests
o JV Optin prizes***
o JV Sales Prizes***
o JV Blog***
6- Web Pages
o Optin Squeeze
§ Prelaunch Day 1
§ Prelaunch Day 2
§ Prelaunch Day 3
o Sales Page
o Upsell Page
o Downsell Page
o JV Page
o Exit Popup
7-Video Creation
o Sales Video
§ Headline and Hook (key)
o JV
§ Intro
§ Testimonials
o Prelaunch Day 1
o Prelaunch Day 2
o Prelaunch Day 3
8 - Payment Collection
o PayPal Account
§ Launch Notification
§ 7 Day Post Launch Followup
o Merchant Account
§ Launch Notification
§ 7 Day Post Launch Followup
o Prelaunch Transaction Test ***
9- Tools and Systems
o Shopping Cart
o Affiliate Tracking
o Video Hosting
o File Hosting
o Web Hosting (VPS / Dedicated)
o Analytics Testing Software
o Crazyegg
o Clicktail
o Google Analytics
o Webinar Platform
o Audio Platform
o Graphics and Ecovers
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Originally Posted by Richard Golko
