I think treating it PURELY as a "numbers game" can hinder your profits.

Mike's story is a great one.

Just had a Skype convo last night of how 395 leads (though with direct mail and phone included) was turned into $28,000.

sounds like we're all on the same page.

The endorsement power and the unique clicks ability is what I care about.

I also care about whether a JV partner does followups. If all they plan on doing is a single shot promo... they they likely do that with many others and they do it often. Which means they really aren't getting even a 1/3rd of what they could from my promotion with their list.