It also depends on how they got their list.

If they received it from a free giveaway and they promote to it ALL the time with every JV listing and HOT CB product, not so good in the response department.

Now I recently read a pdf that the author was basically saying the following:

If you have a decent product and sell it for $1 and create a list, you now have a list of 'proven buyers'.
If the product you sell is decent, they are starting to build a trust and see value in what you have.

We always read, that the $ is in the list. Sure. We also read we should average $1 per month per subscriber. Ok.

This guy claims he does 3 times the average.

He doesn't promote junk. believe it or not, he says he promotes 4-7 times a week too (which I thought was a lot, but hey, he's doing it and I am not)

3 times the average.

It all depends on the quality of the list and the list owner. We have all been on those lists where we are spammed to death with every rotten, stinkin offer on the planet.

We all should have been on some lists where we don't get emailed often, and when it comes in it seems more sincere.

That's another point that was made in the pdf, copying the emails from the affiliate page is another no-no. Amazing to see so many 'gurus' who do that.

Seriously?

I get (so will your list) 2- 7 of the SAME email on the SAME day. All with the same story. "My friend just busted CB...blah blah blah...."
When I see those now, I immediately UNSUBSCRIBE.

The power comes from building a relationship with your list. Most gurus tell you about this, yet most DO NOT do it.

Some offer 'exclusive' bonuses if you buy from them.

Look:

bottom line is, some lists work and others don't. The OP was correct, do NOT count the 'small list guy' as not being worthy or out at all!

He may (and probably does) have a better relationship with his list than the big list guys.

OH and in my opinion, ask for screenshots of lists (still don't trust) and be wary of people who charge for a one time mailing. If you have a decent product and are offering a decent commission (assuming you are offering a commission) then they would RATHER promote under an affiliate link than just for $125.

They all claim a certain CTR and response, if that were the case, they would be promoting their own affiliate products and making 10X what they ask for the mailing.

NOT ALL of these are bad people or bad deals. JUST BE AWARE!

Greg