Let me start off by saying that people are – by nature – extremely lazy. Think
about how difficult it seems to do the following things that will most assuredly
make your life better:

• Going to the dentist

• Researching investments extensively (even though this is highly
profitable)

• Applying for things (credit, merchant accounts, insurance, etc.)

• Seeking financial advice

• Constructing extensive, strategic PLANS before rolling out a new project
or business idea

• And so on…


In fact – think about how much more time, money and “freedom” we’d all have if
we simply exercised more self-control when it came to re-investing profits
properly, tracking results and sensible planning in general.
But we don’t – because it looks, sounds and feels like WORK.
And so we willingly and knowingly forfeit untold fortunes just so we can do what
feels good, right NOW…

…And so will your potential JV partners.

Next to the solidity and appeal of your offer – your primary goal is to make it
as simple, easy and effortless as possible for your partner to simple “plug
in” the partnership and make money.

Write all the content for them.

Have all the ads/promo material ready to go in advance.

Do anything and everything you possibly can for them in advance – so that all
they literally have to do is “push a button” – and everyone makes money.


Because if your prospects even so much as smell the “odor” of effort – you’ll lose
almost all of them based on this ever-consistent principle that applies to all 6
billion people on this planet:

• Laziness

Help your prospect be lazy – and you will skyrocket your response rate
faster than you might have even thought possible…